Richard Snow has written a love story;
a love story between Henry Ford, the model T Ford, and the American
people that changed the world and created the twentieth century. In I Invented the Modern World: The Rise of Henry Ford
(Scribner, 2013, 384 pages, $30.00) Snow presents a narrative
filled with Ford's ability, his monomania, his shortsightedness, his
venality, his charm, and his genius. It reads like a novel, yet is
clearly the result of careful and serious scholarship. Reading this
book is essential for anyone seeking to gain a clear understanding of
the twentieth century as well as the times we live in today.
Opening with a portrait of the elder
Henry Ford accumulating memorabilia from his childhood to recreate
what he imagines he remembers of the late nineteenth century at
Greenfield Village, near Darborn, MI, the book quickly moves to
Ford's childhood on the family farm. Born on July 30, 1863, just
three days after the battle of Gettysburg, Ford's life spans from the
height of the industrial revolution to the end of the greatest war
the world has experienced. His world view, nurtured by the homilies
of the McGuffey Readers, was formed in a time of simplicity and charm
which became more easy and more complicated because of his creative
engineering and organizational genius. The book spans his life and
career from the time of his birth until the release of the Model A
Ford in 1927.
1910 Model T Ford
Early in life Ford showed a mechanical
aptitude combined with a questing spirit and a tendency to view
problems in a way that would provide new solutions. He was resistant
to work on the family farm, always seeking ways to avoid it or make
it easier. Even as a child he quickly learned to disassemble and
reassemble mechanical things such as watches and steam engines. He
chafed at farm work and left Dearborn for nearby Detroit when he was
sixteen years old. He seems to have been an extremely likable young
man, one whom others were eager to be associated with and complete
tasks for. He quickly moved through several jobs, always learning as
he moved. He was soon recognized for his mechanical skill and
engineering prowess, attracting employers and investors willing to
put money behind him. As his success increased, many of his early
advocates lay scattered behind him, maneuvered out of being in any
position to control him. With the founding of the Ford Motor Company
in 1903, Ford gained complete control of his enterprise.
Henry Ford 1919
Ford introduced the Model T Ford, after
a number of prototypes, in 1908, producing and selling it for the
next nineteen years with relatively few major changes. The model T
became the first low cost, affordable automobile, creating a need for
improved roads and access to the developing world for farmers and
other rural people across the United States. This was made possible
through his pioneering work in developing mass production on the
production line, enabling him to constantly lower prices on his
vehicles. He also instituted the $5.00 a day wage, holding that the
people who made his cars should be able to afford to buy them. Ford's
early social awareness and concern for working people, waned as his
paternalistic management style was later challenged by industrial
unions, to which he was bitterly opposed. He enforced his will at the
great Rouge production plant using thugs and goons to discipline and
terrorize workers. As Ford aged and became more successful he became
immersed in poorly thought out schemes to end WW I and in bitter
resentment of what he believed was a Jewish conspiracy of bankers and
lawyers to destroy America. His spreading of the fraudulent Protocols
of the Elders of Zion did his
reputation irreparable harm.
1925 Model T Ford
Ford
was, at best, an elusive and difficult character to capture and
understand. He seemed to have a variety of instincts functioning
within him. His capacity for extreme cruelty emerged early through
the practical jokes he delighted in. Later, he seemed capable of
jettisoning even the most loyal lieutenants without a look backward.
He expected absolute loyalty while only caring for his own and his
company's advancement. He remained married to his wife Clara, whom he
married in 1885, while apparently maintaining a mistress and an
illegitimate (and never acknowledged) son for over thirty years. Many
of those responsible for his success were left in the dust as he
became the world's first billionaire. Ford's attachment to his
greatest accomplishment, the Model T, kept the Tin Lizzie in
production for a longer period than was good for his company, however
his achievement of making the car available to people of all incomes
changed the world in significant ways. Snow's fine biography
catches these opposing forces and incongruities in his character with
rare insight. This biography has the flow and narrative drive of a
novel while clearly hitting all the right scholarly buttons. It is
admiring and clear-eyed about Ford's flaws and defects at the same
time.
Richard Snow
Richard Snow was
born in New York City and he graduated with a B.A. from Columbia
College in 1970. He worked at American Heritage magazine for nearly
four decades and was its editor-in-chief for seventeen years. He is
the author of several books, among them two novels and a volume of
poetry. Snow has served as a consultant for historical motion
pictures—among them Glory—and has written for documentaries,
including the Burns brothers’ Civil War, and Ric Burns’s
award-winning PBS film Coney Island, whose screenplay he wrote. Most
recently, he served as a consultant on Ken Burns’s World War II
series, The War.
I Invented the Modern Age: The Rise of Henry Ford
by Richard Ford (Scribner, 2013, 384 pages, $30.00) is available
from all the usual sources at a substantial discount. For
readers interested in the man, the age, industrial history, or the
development of the automobile culture in America, this book is must
reading. It was provided to me by the publisher through Net Galley as
an electronic galley. I read it on a Kindle.
At my age most surprises are unpleasant ones, so I want to say I was especially gratified to come upon this generous and eloquent review that saw everything in my Ford book I hoped I’d been able to put in it. Thank you, Professor Lehman! Richard Snow
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