IBMA 2019: How to Survive and Thrive - Sept. 24 - 28 - Preview

Sir Walter Raleigh Welcomes IBMA

IBMA’s World of Bluegrass, the Award Show and Wide Open Bluegrass present a feast for anyone interested in bluegrass music. The week is filled with music, learning, meeting, greeting, picking, buying, selling...and more music. It justly earns its nickname, I’ve Been Mostly Awake. Getting through the week to the end, should you decide to attend all three of the events, is both a marathon and a sprint. Setting goals and making a plan will determine your ability to enjoy your week while reaching your goals to increase your bluegrass income and enjoyment of the scene. The correct question to ask about attending IBMA is not "What has IBMA ever done for me?" but always "What have I done to make IBMA the best experience I can have to maximize my professional life in music or enjoy the week the best I can?" This blog is written to help you achieve your goals for the IBMA experience.

How to Get Around and Resources for You: Your foremost resource for planning your time effectively and preparing for the IBMA Trade Show is IBMA's Web Site. It's a large and complex document, but includes sections on every part of the event plus order forms for getting your tickets to World of Bluegrass and Wide Open Bluegrass. This preview simply acts as a shortcut to specific resources you can use, as well as providing insights to how to manage it. 

While the Marriott Hotel and The Sheraton Raleigh are most convenient to all the action, numerous alternatives are available for those attending. For years we stayed at the campground located on the  State Fairgrounds, about six miles from downtown, where over 100 full service sites are set aside for IBMA. A free shuttle service to the Convention Center is provided. This year, we've found an Airbnb near the capitol, a short Uber ride from the Convention Center, but there are over 300 places listed in Raleigh. Many other accomodations are available. Consult the visitors bureau. 

For most people attending The World of Bluegrass, the interactive map below shows the part of downtown Raleigh where World of Bluegrass takes place. Familiarize yourself with the area from the Duke Energy Center to the Sate Capitol Building. Fayetteville Street is the major street.  The embedded Google Map below is an active map which can be contracted and expanded to use for all sites around Raleigh:

A crucial resource for those attending World of Bluegrass is the desk of the Greater Raleigh Visitors and Convention Bureau, located in the lobby of the Marriott Center City Hotel, where you can get maps of the downtown area as well as good advice on how to see Raleigh. You can download the IBMA Schedule to both your computer and your phone. Schedule events and send your personal schedule to your phone to plan each day. Another important resource which will save you time and lots of walking is the R Bus, a free shuttle serving up a special route during the event to various venues where showcase bands featured in the the Bluegrass Ramble are held. Your ticket to the Business Conference includes admission to all these venues, while you can also buy Ramble tickets or pay at the door. Our favorite ramble venue is the Vintage Church on Moore Park, a short ride on the R Bus. Another prime showcase location is within the Convention Center itself.  

The R Bus In Front of the Convention Center

Bluegrass Ramble Site

The Business Conference: It’s never too early to start deciding how you’re going to use your valuable time at the IBMA Business Conference. Comprising three days and lasting from 9:00 AM until 2:00 AM, you’ll find that you still don’t have enough time nor energy to accomplish all you wish to do. It’s too easy to become distracted, to forget where you wanted to be, who you wanted to hear, what you wanted to learn, because you’ve been captured by the moment: a friend, a tune you hear, a booth you have to visit right now, a call you must take, etc. Your best friend is the Schedule, which you can download to your computer, link to your phone, and use as a planning guide. Use the schedule linked above! Before I started this paragraph, I already had a conflict between two business sessions I want to attend. 

Workshop or Seminar Meeting with the Experts

I’ve heard musicians mutter complaints with something like “What has IBMA ever done for me?” I take that to mean that they simply haven’t been offered the gigs they thought would materialize from showcasing or performing at one or more events. Meanwhile they wander around hallways with a briefcase handing out copies of their latest recording to any person they perceive to have influence or who might be able to help them find more work. Such short range thinking rarely results in very much new work coming their way. 

Gig Fair - Meet the Promoters

and Follow Up

Instead, they should plan their attendance at IBMA as if it were a military campaign, employing their resources and links found throughout this preview to garner the greatest amount of event coverage by deploying members of their band to cover specific events, seminars, meet & greets, and other events. Every member of the band, including non-performing components, should view themselves as members of a team devoted to finding a maximum amount of work and finding out about new, advanced, or untried approaches that might be useful for the team. Meeting people, making contacts, and following up is crucial to success. Hanging out with your friends can mean wasting your valuable time. 

The Exhibit Hall

A Good Place to Meet Friends & Do Business

Each day your team should meetfd to share insights they had, new ideas they heard about, ways they could employ the ideas or adapt them to the band’s specific needs.  After the conference is over, the band should meet with their leader to consider ways to follow up, assign responsibilities to each person, and proceed to follow up with each person they contacted during the week. They should work to broaden their own comfort areas to expand their repertoire of new ideas to use in building the business. Each person should keep a small note-book to record names of people for later contact. Making contacts for later development is the name of the game. 

At the end of IBMA week, the team should plan a day-long retreat to do an analysis of what they learned and how it can be applied to their business. It’s worth remembering that band leadership and membership consist of more than getting to a gig and performing your sets. Like any work week at any job, there are highs, in the case of music, performing, and their are necessary chores and low points along the trail, but most time should be allocated for working to help the band succeed.

Every meeting with a person the band members think could help the band achieve its goals should be followed up soon after the conference, and the relationships developed at IBMA should be cultivated and grown over the succeeding year, or years. Time in the van or the bus can be well spent in this effort. Both conferring and following up by phone can be accomplished on the road. Assignments should be discussed, reports can be made, plans for further discussions with influencers like radio dj’s, writers, promoters, publications, and more. Using the Business Conference and following up on what you learned is essential. Don't wait to stroll in on your day to perform. Involve yourself in your own career rather than waiting for it to happen to you. 

Photo: Bluegrass Today

Awards Shows: There are actually two awards shows at IBMA, both held on Thursday, as the Business Conference winds down and transitions into Wide Open Bluegrass, the musical extravaganza mixed with infotainment, for want of a better term, that runs on Friday and Saturday. More about that later. The Awards consists of two events, a luncheon and awards presentation, along with several bands playing, where industry awards are presented, and the Thursday evening Awards Show in the large theater at the Duke Energy Center, a short walk from the Marriott Hotel. 

I’m told by two very reliable sources that when IBMA was founded, Pete Kuykendahl, founder and editor of BluegrassUnlimited magazine, sought to avoid having an awards show, thinking that the hullabaloo of such an event would overshadow the importance of the Business Conference. Despite the fact that he was probably correct regarding where the emphasis should be, the evening of major awards is well-attended. Held at the Duke Energy Center for the Performing Arts, the show gives bluegrass glitterati a chance to dress up and celebrate what the membership has voted to be the “best” in a number of categories. If only honorees could observe the rules about how to accept awards, the show would even finish within the three hour time limit it seeks to meet. Nevertheless, the Awards Show is lots of fun, while representing a great opportunity to transition into the final two days of celebration and music called Wide Open Bluegrass.

Probably of more interest to the active membership of IBMA is the luncheon held earlier in the day in a large meeting hall in the Raleigh Convention Center. The Industry Awards celebrate the nuts and bolts of bluegrass, while also highlighting the Distinguished Achievements of important movers and shakers within the industry. The industry awards luncheon is one of the scheduled events of your IBMA Business Conference registration. It also includes performances by featured bluegrass artists. It’s an engaging celebration

of the often lesser recognized but essential roles, while also highlighing emerging people through the Momentum Awards. 

Wide Open Bluegrass: Claims by the City of Raleigh of overall attendance exceeding 250,00 over the five days of World of Bluegrass and Wide Open bluegrass should not allow you to believe that you can’t have a great time during the Wide Open Bluegrass portion, held in three large venues: The Red Hat Amphitheater, The Raleigh Convention Center, and TheStreet Fair running down Fayetteville Street for five blocks from Lenoir Street to Morgan Street, in front of the State Capitol Building.  The city estimates are an agregate number of tourist and business days for the entire week, but, while the streets are crowded, it is not a mob. Rather, a large, family crowd strolls up and down the street, enjoying music at six different stages located on side streets. They can also stroll between the stages enjoying art, clothing, and, especially, North Carolina food specialities along with free samples. There are also food vendors selling a wide range of edibles as well as several beer trucks along the way. In our five years of attending Wide Open Bluegrass, I've never encountered a drunk on the streets.

A Show at the City Plaza Stage

In addition to the open air Street Fair running down Fayetteville Street and including sound stages on several different side streets, all closed to traffic for this Friday and Saturday event, you will find performances, free seminars, and Exhibit Hall to be available in the Raleigh Convention Center. Behind the Convention Center and across the street lies the Red Hat Amphitheater, where live music from some Bluegrass Music's biggest stars is held. This year, a large portion of the Red Hat been opened free to the public. while ticketed premium seats are still available. The huge JumboTron makes viewing possible from a distance, and the sound is superb.

The Red Hat Amphitheater

For fans, Wide Open Bluegrass, filling the final two days of IBMA, is a musical and cultural feast celebrating the music and the regional culture of North Carolina. For musicians, bands chosen for the various stages are now paid for their performances. By the time the last show closes on Saturday night with a fireworks display, those attending will be both exhausted and happily fulfilled.

The entire World of Bluegrass and Wide Open Bluegrass is simply too large to encompass in a single blog. Your willingness to do some serious planning, attend the conference with discipline, and spend some serious time processing the event after its over, making sure you follow up with the contacts you meet there, will assure that you don't need to ask "What has IBMA ever done for me." Rather, it will allow you to learn new strategies, make new contacts, and improve your competitiveness in the difficult world of making bluegrass music work to help you meet your goals. It's all up to you!

Survive and Thrive at IBMA's World of Bluegrass 2016 - Preview

The Raleigh Convention Center (RCC)

Sir Walter Raleigh's Necklace of Banjos

The Street Fair

The Red Hat Amphitheater

Raleigh has proven itself to be ready, willing, and able to provide a home for IBMA's World of Bluegrass by assisting the organization, it's members, those who already participate in this wonderfully varied music, and the potential audience for it to imagine itself in a new, varied, and creative setting which truly invites all to participate in acts of discovery. By taking the annual meeting of an industry trade association which, at its core, functions as a coordinating organization for the business of making bluegrass music and turning it into a celebration that opens its arms to all who want to become a part of this musical corner of the world, Raleigh has at once opened new paths and strengthened old ones. Despite the divisive, and for many quite confusing, issues surrounding gender politics, Raleigh as a city, exemplified by its mayor Jane McFarland, and its very active tourism and convention bureau have helped revive and strengthen the organization. The World of Bluegrass and Wide Open Bluegrass will take place in Raleigh from September 27 - October 1, 2016. This blog entry is designed to help attendees to make the most out of their visit, no matter what musical or professional goals they wish to accomplish during the week.

Overview

The week of IBMA's World of Bluegrass (WOB) is actually three separate events, each of which offers an abundance of music, social interaction, business opportunities, and more fun than most people can absorb in five short days. Thus IBMA (The International Bluegrass Music Association) becomes IBMA (I've Been Mostly Awake) composed of the Business Conference, The Awards Show, and Wide Open Bluegrass (also WOB) a huge ticketed and free event sponsored by the City of Raleigh and PNC which has attracted as many as 180,000 people to experience bluegrass in new and exciting ways. Both IBMA and Raleigh cooperate on the week, with major responsibility for Wide Open Bluegrass going to Raleigh while a major portion of the proceeds from ticket sales for the show at the Red Hat Amphitheater go to support the Bluegrass Trust Fund, a non-profit corporation providing financial assistance to needy bluegrassers.

Apps: IBMA and Pine Cone  have each produced apps. At this writing, much of the World of Bluegrass App is live and available online, although the smart phone download still has not been released. You can access it on your computer now, but an app will soon be available. (Keep watching here for its release) However, you can start studying the schedule and planning on sessions and events you wish to attend. I can't tell if the feature for putting events on your personal calendar has gone live yet, but, when it does, it's a valuable tool for using your time most effectively. Here's a link to the IBMA World of Bluegrass 2016 app. As it becomes more functional, come back and visit. As soon as you can put it on your phone, you can start building a useful personal schedule. The schedule is complex. Time spent becoming familiar with it is time well spent. Similarly, Raleigh, its Local Organizing Committee, and PineCone, a regional arts organization, have produced an app to show you all the options available during Wide Open Bluegrass. I'm told this, too, will soon be rolled out and available to all those wishing to use it. There is free Wi-Fi in the Raleigh Convention Center and along Fayetteville Street.

Maps: The downtown region where all the activities of World of Bluegrass take place encompasses only a few blocks with two hotels (The Marriot and the Sheraton) at their center, The Raleigh Convention Center lies directly behind the s and the Red Hat Amphitheater behind the RCC. The Duke Energy Center, where the Awards Show takes place stands across a small park. Fayettville Street, extending from the Duke Energy Center five blocks to the State Capital provides a home for Friday and Saturday's Street Fair. An area around Moore Park, just a few blocks away is the home to most of the venues for the Bluegrass Ramble, where showcase bands (and others) perform during the week.

Map of The Convention Center Region:

Raleigh Visitors Center - The Greater Raleigh Convention & Visitors Center is just a phone call away for finding help in arranging accommodations and getting information about what Raleigh has to offer. It has a comprehensive web site, which can be very helpful. Beyond that, the Visitor's Center desk at the side entrance of the Marriott Hotel is constantly staffed with helpful, knowledgeable people as well as providing brochures, maps, and help in negotiating your way around the area and the city.

   The R Bus: The City of Raleigh provides a free circumferential bus (called the R Bus)  around the entire downtown area of the city. During World of Bluegrass it offers a special bus, called the Bluegrass Express, from in front of the Raleigh Convention Center (RCC) to all the venues associated with the Bluegrass Ramble. The larger trip, if you have time for a ride, will provide an overview of downtown Raleigh. The Bluegrass Express will allow you to sit down for a few minutes as it takes you to sites on the Bluegrass Ramble.

Walking: If you like to walk, you can use the gps on your phone to take you to any venue on schedule in just a few minutes.  Google Maps offers your best choices for navigating from place to place, whether it's over short or longer distances. It offers driving, biking, walking & public transportation alternatives.

Raleigh Convention Center to Vintage Church
by foot on Google Maps

The Miracle of Raleigh 2015: In 2015, after two years of fine weather during IBMA week in Raleigh, the city was threatened by torrential rains resulting from the remains of hurricane Joaquin, which hit the Outer Banks. We had previously seen the cavernous basement space that would serve as the alternative to the Red Hat Amphitheater. With only forty-eight hours to move the entire seating pattern for 5,000 seats indoors, the task was accomplished on time. Meanwhile the vendors were able to fill the aisles with their wares, bringing crafts, indoors. A spacious food court was established. Bands scheduled for the Street Fair were assigned to rooms, all of which were filled for each performance. But the 180,000 people who filled the street in the previous year could not be accommodated. The building's capacity of 35,000, though, was probably reached or exceeded. Attendees wishing to attend the ticked or the free events will be able to enjoy their week, regardless of the weather.

The Dance Tent

 Forlorn, Wet Street

At the Workshop Stage

The Raleigh Convention Center Lobby

The Indoor Red Hat

Filled....

 The environment was filled with anxiety, while  IBMA, PineCone, and the RCC staffs put in two round-the-clock days to pull off the miracle of Raleigh. When the doors opened on Friday at noon, Wide open Bluegrass was ready to continue. Now let's return to 2016 and the Business Conference.

Business Conference

Business Conference: While other elements of the World of Bluegrass get more ink (I guess it's time for me to write about getting pixels. Does anyone even know what ink is today?), the IBMA Business Conference is, for many, what this trade show is about. Others may come for the picking, to listen to music, to meet and greet people they haven't seen since last year, or to jam the days and nights away, but the Business Conference offers the opportunity, first of all, to learn about your business, to develop new skills, and to extend your web of influence to create more business for yourself as a part of a difficult, ever-changing, challenging enterprise. The Business Conference takes place from September 27 - 29.

Don't Miss Events During the Business Conference: 
Conference seminars and meetings: During the Business Conference, which runs from Tuesday through Thursday, numerous seminars focused on specific learning and events centered in the RCC  designed to encourage making and deepening professional relationships take place. Here's a schedule of the events of the business conference. Registration for the Business Conference includes all associated meals and admission to all showcases on the Bluegrass Ramble.

The Gig Fair Scene

Gig Fair for Artists - The Gig Fair, this year moved to Tuesday afternoon and requiring online pre- registration, offers artists the chance to make direct contact with a large number of festivals, concert venues, and other events. This event, which can only be described as "bluegrass speed-dating" gives bands an opportunity to establish face-to-face contacts with those who can and will be hiring them. Since each round is limited to ten minutes, bands must come prepared with a CD, a short, direct, well-designed folder describing themselves, and some good questions for the interviewer. They also need to follow up by email, letter, and phone calls with each contact they make at the Gig Fair. Conscientious bands can schedule later meetings, make festivals aware of showcases where they'll be performing, and prime their potential employers. Without good follow-up, their efforts may be wasted. You can sign up and learn more here.

An Artist's Interview with Boston's Joe Val Festival

Networking in the Bluegrass Expo: The IBMA Exhibit Hall is open during the day from Wednesday through Saturday, which includes free admission to the public during Wide Open Bluegrass. Dozens of exhibitors including instrument makers, equipment manufacturers, book publishers, bluegrass related organizations, festivals, and the thirty showcase bands selected for the Convention have booths. It's also a center of social interaction during which you can chat with people in the aisles or staffing the exhibits, again connecting a face with a name. (That's why the convention badge hung around your neck is so important.)

The Exhibit Hall

Official Showcases: Each year thirty showcase bands are selected by a committee as Official Showcase Bands. They are guaranteed at least three performances, one of which must be in the RCC. Further showcases are held in the five remote locations, all conveniently located a few blocks from the RCC and accessible by using the R bus or taking a short walk. Discussions always take place about whether the Ramble locations or the RCC showcases are a better place to view a band. There's no consensus as to whether seeing bands with a real fan audience or with a group of buyers and industry professionals is preferable, so both opportunities are offered. Bands are selected from applications and include new bands or better known, older bands which have made significant changes. Conference registration includes access to all Ramble venues.

RCC Showcase

Club Showcase

Banquet Showcase

Bluegrass Ramble is the catchall name for the showcases taking place around the venues. Those who wish to attend only the performances, can buy a Ramble Ticket or even purchase admission to individual remote locations at the door.

Private Showcases are events sponsored by recording companies, certain large festivals, and others which feature bands often part of the company's stable of artists or being previewed for possible hiring at next year's festival. Some of these events are publicly scheduled, while others are held in a more private (and exclusive) setting. Keep your program schedule and your ears open for these events, scheduled throughout the entire World of Bluegrass week.

Awards Shows

While the annual awards show at which the IBMA Awards presentations are made and featuring major performances by current and recent bands highlighted, there are actually a series of awards presented at a luncheon on Thursday  during the Business Conferences which often carry more interest for bluegrass industry people. The Momentum Awards, also presented at a luncheon on Wednesday, highlight up-and-coming artists, recognize individuals who have mentored new artists, highlight people for their involvement inside the bluegrass industry, and site important new venues. The Special Awards Luncheon, held on Thursday, focuses on such specialties as Bluegrass song-writer, event of the year, Print/Media person, liner notes and album design, radio personality, and others. At this banquet, five people are recognized each year as recipients of the Distinguished Achievement Award. This award, the most coveted IBMA has to offer short of induction in the Hall of Fame, often evokes emotional, heartwarming responses as people who have made major contributions to bluegrass during a period of many years receive recognition. 

Murphy Henry Receieves 2015 Distinguished Achievement Award

The IBMA Awards Show

The Duke Energy Center

The Awards Show is IBMA's signature event, the major dress-up, get recognized, be seen event of the IBMA calendar. Members of IBMA have been involved in a three step nomination and voting process since June, the nominees were announced in August, and the final results, as well as a handsome trophy are awarded here, in a carefully produced event that strives to showcase bluegrass music to the world's music consuming public. The show is broadcast live on Sirius/XM radio and recorded for wider distribution on television. Tickets can be purchased here. 

Some 2015 Highlights

The Gibson Brothers Host the Show

Multi-Award Winner: The Earls of Leicester

The Earls of Leicester Receive One Several Awards

Bill Keith is Inducted into the Hall of Fame

Wide Open Bluegrass

Wide Open Bluegrass held on Friday and Saturday (September 30 and October 1) is the largest urban bluegrass festival in the world. It has replaced the former IBMA Fan Fest as a celebration of bluegrass music and the major fund raiser for the Bluegrass Trust Fund, which offers "financial assistance to bluegrass music professionals in time of emergency need." Composed, broadly of two major events, Wide Open Bluegrass sponsors a ticketed show featuring many of bluegrass music's most storied and popular bluegrass performers in a concert setting plus some of the greatest stars in jams in the Red Hat Amphitheater, a 5,000 seat outdoor venue. Meanwhile, the free StreetFest has attracted as many as 180,000 people to two days of music on six free outdoor stages, craft and food vendors lining Fayetteville Street from the Plaza Stage, across the street from the Sheraton Hotel, down to the State Capital. 

Plaza Stage

Fayetteville Street

Meanwhile, the Raleigh Convention Center will be open featuring the Expo Hall, which will have been re-purposed for a consumer oriented outreach, seminars, Pete Wernick conducting a free mini jam class in the Main Lobby in which people will get a chance to learn and play together, a film festival, and more. Once again the North Carolina Whole Hog barbecue contest will take place in a parking lot between the Marriot and the Duke Energy Center. The resulting pulled pork will be sold by the Interfaith Food Shuttle in a booth on Fayetteville Street with the proceeds going to local food pantries.

StreetFest Map

The StreetFest is a bee-hive of activity from one end of Fayetteville Street to the other. At the Plaza Stage crowds of several thousand gather to see headliner bluegrass bands perform as well as the IBMA Kids on Bluegrass, who have been working together for several days to prepare a major presentation for Saturday afternoon. Side stages on the cross streets host sound stages where major local and regional bands perform. For people planning on staying to listen to performances, I'd recommend carrying a light, highly portable bag chair. We like the three legged ones.

Good for Mobile Festival Watching

  

Al Batten & the Bluegrass Reunion

on a Side Street Stage

Russell Moore & IIIrd Tyme Out

Jamming with Kids on Blugrass

Audience at the Plaza Stage

Frank Solivan & Dirty Kitchen - Plaza Stage

At the Dance Stage

Craft Vendor on Fayetteville Street

...For Kids

Red Hat Amphitheater

The Red Hat Amphitheater is the outdoor site of the major ticketed event of Wide Open Bluegrass. The schedule for the Red Hat offers perhaps the best lineup of bands you can see at any bluegrass festival in the country this year, or any other that I can think of. You can buy Amphitheater Tickets Here. It would be easy to sit here, in the sun through most of the afternoon, all day from 11:00 AM until 11:00 PM, except...there's so much else to see and do.

The Red Hat Stage

...And Audience

Audience with RCC in the Background

As of this writing on September 6, 2016, the complete schedule of Wide Open Bluegrass has not been published. When they become available, both IBMA for the Business Conference and Raleigh/Pine Cone/PNC will be posting a more detailed schedule available on smart phone apps and online. As soon as I know this has happened, I'll post them here with pointers on my FB pages, the IBMA email lists, and various instrument hangouts. Meanwhile, the entire Business Conference schedule is available for you to study, although you may not be able to add events to your personal calendar yet. Here's the link. Remember, the more time you spend Now familiarizing yourself with the schedule and planning your activities, the more valuable this event can be for you. The best advice I can give to those wishing to increase their visibility in bluegrass is to diminish the time you spend jamming (Yes! I know how important that is to you at 1:00 AM when your juices are flowing, but will you be able to get to the 10:00 AM seminar that may contain advice crucial to your bettering your chances of working more, and more effectively at your job in bluegrass?)

I'll be posting brief live-blogs from the various venues here as well as to my Facebook page and Instagram, if I can keep it up, during the entire week, beginning with the pre-festival activities taking place around town. Tune in to follow the action. I'll also schedule blog entries during the following weeks to wrap up and review each component of the week.

IBMA's World of Bluegrass and Wide Open Bluegrass is an all-absorbing effort, filled with hard work, great fun, and any number of surprises. Get involved. join the organization, learn more about bluegrass, and plan to be there. Please stop me to say "Hello" if you catch me.